What can Visualink help us with?
Strategic Brand and Marketing Support are what we do best. In other words, everything from strategically-informed logo and brand design to designing and producing the bits and pieces that bring your brand to life—from ads and trade show booths and materials to websites and email marketing campaigns. We’re not the jack of all trades, but we do offer a lot.
Why should I invest in services from Visualink? And how much do your services cost?
Our decades of experience mean we’ve seen and done a lot, and we bring that valuable perspective and expertise to every single project and partnership. We’re truly a one stop shop for branding, content, and all varieties of marketing support. Your investment depends on your specific project services, timeline, and scale. Ready to share details and talk pricing? Get in touch.
Once we start a project, what information is needed?
We begin every new client partnership with a discovery meeting. Which is a conversation where we ask you lots of questions and listen, listen, listen. Talking through your project and needs sets the stage for collaborative success by clarifying your goals, helping us to better define roles and responsibilities, determine timeline, and other necessary components for success.
What is a verbal identity and why do I need it?
Without your own verbal ID, you’ll sound like everyone else. Visual identity is only half of every brand. Your verbal identity establishes your distinct brand voice and personality which not only complete every well-rounded brand, but also inform all of the writing that powers your brand and your business.
Why do we need to conduct research?
To be honest, because without it, we’re all just guessing. Sometimes, an informed or educated guess is ok, long as your team and our team feel confident enough to make decisions based on this guess. If not, then market research provides vital insights related to your business, your audience, and the wider marketplace. A comprehensive analysis of your competitors’ strengths/weaknesses, customer perceptions, product position, and growth opportunities will guide our brand and marketing recommendations to a T.
I have a new business and need a logo. Where do I start?
You’re in the right place! We’d love to hear your ideas and collaborate with you to fully define your vision and bring it to life.
How can branding make a difference for my company?
Especially if you’re in a saturated industry or starting your business from scratch, branding can be the difference between success and failure. Not to be extreme, but it’s true. A well-defined brand changes how customers perceive your business and can drive sales and foster recognition. Your brand can also motivate your team and build internal engagement, transforming everyone from teammate to brand ambassador.
How can I make what I offer more clear?
Step one is to fully understand, then define, your audience’s needs. Then position your product or service to meet their needs. Easier said than done, but this is where clarifying your offering begins. First, we conduct audience research, shape your buyer personas, then build a product framework that includes the language to clarify your offering for exactly the people you’re offering it to.
Do your services provide a good ROI?
Yes! Great question. Check out our Case Studies to learn more. In short, we’ve helped dozens of brands grow their reach, boost sales, and unlock new opportunities.
What kind of upkeep/maintenance is recommended for a website?
Regular upkeep and maintenance are necessary for every website, no different from other investments like computers, cars, and homes. Neglecting your website’s content, design, and performance can lead to various functionality, security, and user experience issues. On the bright side, proper maintenance ensures the security, accuracy, and relevance of your most important sales and marketing tool. Investing in web upkeep protects your brand’s online presence so you can support and attract new and returning customers for years to come.
How long does the typical web project take?
Classic answer: It depends. Whether you need a quick content or design update or a brand new, enterprise business site, the amount of work and therefore the timeline depend on the complexity of your business, product offering, the state of your content, your sales funnel, and desired features. If you need a budget or timeline estimate, don’t be shy—we’re always happy to discuss.