Retail Marketing & Environmental Design
Johnston & Murphy
Genesco’s Johnston and Murphy has been a men’s high-end footwear retailer since their legendary start in 1850. Outfitting each US president with shoes since President Millard Fillmore, they have come a long way since. With over 200 US and international retail locations, they now produce men’s apparel, accessories and a full line of women’s footwear and fashion.
Johnston and Murphy partnered with Visualink to bring to life in-store retail visual signage consistent with their branding and a dose of summer adventure. The retail rollout included multiple store sets with dual-sided window visuals, wallpaper, duratrans, table and shelf signs and cashwrap imagery.
Retail Signage
Keeping a strong emphasis on the brand and product, additional product promotions and collection signage were meticulously layered throughout each store, complemented by seasonal imagery.
Email Marketing
Throughout the summer season, Visualink created coordinating email marketing campaigns. Emails delivered to inboxes on a weekly basis utilized the seasonal summer imagery featured throughout in-store signage to carry consistency for the brand into digital channels.
