our services - Marketing Strategy & Support

Marketing Strategy

& Support

Marketing Strategy & Support

Marketing means a lot of things to a lot of people. At Visualink, we see it as a smart, strategic blend of timing, tools, and data, all working together to shape how your audience experiences your brand.

The best part? No two strategies should look the same. That’s why we take the time to understand what’s right for you. Whether it’s email marketing, direct mail, event displays, something unexpected, or a mix of several things, we’ll help you find the approach that fits.

No matter the method, our process stays consistent: we look at the big picture by considering your brand, your history, and your audience before putting pen to paper. Because at the end of the day, what we create should feel like you and connect with them. Intentionally.

Services

Messaging Strategy

A well-defined messaging strategy will steer your marketing communications and ensure language uniformity across all media channels. In this process, we'll create a digital handbook with key talking points to help your team efficiently tailor their messaging to bring clarity, resonate with your internal and external audiences, and improve their brand experience.

deliverables:

Digital Messaging Strategy Handbook
Internal Messaging Memos

Copywriting & Editing

Compelling copywriting educates your audience, raises brand awareness, and inspires readers to act in support of your sales and marketing objectives. Our writers will utilize your brand voice to write engaging messaging to convey your ideas and captivate consumers.

deliverables:

Copy Document

Email Marketing

As one of the most cost-effective, measurable ways to keep your audience informed and engaged, email marketing is one of the best marketing tools for small businesses. Whether you're trying to drive sales, increase brand recognition, or drive traffic to your website, we can help deliver captivating, impactful email campaigns tailormade for your customers' inboxes.

deliverables:

Custom Marketing Emails
Analytics Reports

Event/Trade Show Design & Strategy

Our team has extensive experience in event theme and branding development, messaging strategy, attendee communication and registration, booth space design, sourcing custom promo items, marketing materials design, production and delivery logistics, and setup. We have the best planners in the biz to see you through an event or trade show from concept to execution (and beyond). We maximize efficiency and creativity to craft unforgettable experiences.

deliverables:

Creative Recommendations Presentations
Signage
Backdrops
Event Emails
Event Web Landing Pages
Programs
Flyers/Handouts
Custom Promo Items
Custom Apparel

Retail Marketing

With over 20 years of experience in the retail industry, we deliver creative signage and in-store marketing solutions to promote customer loyalty, improve the shopping experience, and drive seasonal campaign sales. You can rely on us to get down to the nitty-gritty of mass-production logistics: detailed substrate research, meticulous proofing, and thorough color matching along the way.

deliverables:

Display Creative Concept Presentation
Signage
Display Props

Signage & Environmental Design

Communicating your brand identity in a way that connects with your audience requires careful planning and strong art direction. To stand out in the marketplace, we’ll work with you to find the right signage materials, dimensions, and content for the space. When making environmental design recommendations, we also consider lighting, flooring, and audio components to enhance the customer’s brand experience.

deliverables:

Environmental Creative Concept Presentation
Signage
Component Sourcing

Publication Design

In this digital world, we strongly believe in the enduring credibility and relevance of print media. Consumers often rely on magazines, brochures, and catalogs when making high-value or high-risk purchasing decisions. We’re here to help organize your messaging hierarchy and design beautiful publications. With striking layouts and a natural flow of content, each printed piece is crafted to draw interest and encourage information retention.

deliverables:

Magazines
Brochures
Catalogs
Invites
Mailers
Flyers
Posters