Skip to main content
case study

Container Creations

work - Container Creations

Refreshing visual identity to showcase brand personality

Container Creations, a seasonal container planting service founded by Kim Hays, embodies Southern charm. During an exciting stage of growth, we were asked to help her team connect with new audiences and distinguish themselves amidst growing competition. By developing a new visual identity that reflects their openhearted approach to hospitality, this creative refresh delivered a stronger sense of their brand personality and style.

project services

What We Did

 
Brand Strategy & Development

Logo & Visual Identity Design

Marketing Strategy & Support

Copywriting & Editing

Signage & Environmental Design

Logo & Visual Identity Design

Making it personal

In the start-up phase, Container Creations relied on a generic logo as they developed their services and expanded their team. We were asked to help refresh their visual identity to help showcase their evolution as a small business and foster a deeper connection with customers.

We worked to ensure the new branding accurately communicates their values, connects with the Nashville community, and improves recognition.

copywriting & editing
signage & environmental design

Increasing visibility and recognition

Next, we were challenged to build a unified brand image across multiple communications channels. To generate leads on the road, we produced an eye-catching delivery truck wrap to spark interest and encourage brand recall. We also applied the brand guidelines to various foundational marketing pieces and developed a digital media kit to help secure collaborations and press coverage.

"Working with Visualink was one of the best decisions I made for my brand. From day one, they took the time to truly understand my vision and brought it to life through a stunning logo, thoughtful van design, unique business cards, and cohesive color palettes that perfectly reflect my brand identity. Their creativity, professionalism, and attention to detail exceeded my expectations. They made the process collaborative, fun, and seamless. One of my favorite projects was the van design. It turned out better than I could have imagined and I get compliments on it all over town. It has also been a key role in marketing and gaining new clients as I work in various neighborhoods. I continue to get new client inquiries simply because they saw my van. I couldn’t be happier with the final result and highly recommend them to anyone looking to elevate their brand visually."


Kim Hays
Owner / Founder