Spreading the Word
Clayton is a very (very) large company. So their first audience is always internal. Our messaging strategy included a simple acrostic, attaching the epic name directly to the collection’s top benefits and selling points for Clayton and independent retailers. From there, employing an easygoing tone of voice allowed us to grease the wheels, bringing the new brand to life through an internal email campaign, and beyond. The whole idea was to keep things easy. So the emails stayed friendly, focused, and free of fluff, keeping useful info people might actually remember at the top of their inbox. We kept coming back to clarity and simplicity, whether directly or between the lines, and over time, that helped shape how folks saw the epic product line inside Clayton and out.
Building the Website
Nationwide, epic homes are sold across six regions. In each region, options vary—floor plans, decor, and features are all location-dependent. Our challenge was to build one website smart enough and deep enough to flex between all regional options. Then we took that website, and customized it further for three distinct audiences. To top it off we wrote all copy, managed all visual content, and designed and developed every nook and cranny. Epic, indeed.
website results post-launch
"Visualink does an exceptional job of understanding our business and what’s needed to drive a better customer experience. On top of that, they create outstanding website content, tradeshow materials, and sales literature. Always professional."
